Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
- Downloads：7639
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-04-25 13:51:21
- Update Date：2025-09-06
- Status：finish
- Author：Donald Miller
- ISBN：1400217644
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
This guide from New York Times bestselling author Donald Miller， is a must-have for any marketing professional or small business owner who wants grow their business。 It will teach you how to create and implement a sales funnel that will increase traffic and drive sales。
Every day， your company is losing sales simply because you do not have a clear path to attract new customers。 You’re not alone。
Based on proven principles from Building a StoryBrand ， this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop， strengthen， and communicate their brand’s story to the marketplace。 In this book， you will learn:
The three stages of customer relationships。
How to create and implement the one marketing plan you will never regret。
How to develop a sales funnel that attracts the right customers to your business。
The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness。
The keys to wireframing a website that commands attention and generates conversions。
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand。 This prevents companies， both big and small， from making the sales that are crucial to their survival。 With Marketing Made Simple， you will learn everything you need to know to take your business to the next level。
Every day， your company is losing sales simply because you do not have a clear path to attract new customers。 You’re not alone。
Based on proven principles from Building a StoryBrand ， this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop， strengthen， and communicate their brand’s story to the marketplace。 In this book， you will learn:
The three stages of customer relationships。
How to create and implement the one marketing plan you will never regret。
How to develop a sales funnel that attracts the right customers to your business。
The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness。
The keys to wireframing a website that commands attention and generates conversions。
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand。 This prevents companies， both big and small， from making the sales that are crucial to their survival。 With Marketing Made Simple， you will learn everything you need to know to take your business to the next level。
Reviews
Ernest Wolfe
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Actionable， clear， and honestly enlightening on how to describe any idea to the average person and get their attention and willingness to participate。
Mario Gomez Luelmo
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Excelente libro， sobre todo el capítulo de cómo construir una landing page。 Sólo por ese capítulo merece la pena。
Jonathan
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A very practical follow up to StoryBrand that reiterates the original book as a series of workshop exercises。This is not a “theory” book， only read this if you have immediate projects to apply the framework to。
Eric
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Not sure how I feel about email campaigns。
Heather
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This was a super helpful book for a complete business website redo。 It taught me to construct my website differently， but was clear and easy to use。
Gordon
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Miller offers a template and some explanation on building a website that sells to people's feelings。 The book builds upon the larger premise that consumers buy things to address their human feelings。 People aren't driven to buy things， they buy stuff to address their feelings。 So communicate your offering to target people's feelings。 A messy lawn might create an annoying emotion or damage to social status。 Miller offers a template to help the reader to communicate their offering at people's feel Miller offers a template and some explanation on building a website that sells to people's feelings。 The book builds upon the larger premise that consumers buy things to address their human feelings。 People aren't driven to buy things， they buy stuff to address their feelings。 So communicate your offering to target people's feelings。 A messy lawn might create an annoying emotion or damage to social status。 Miller offers a template to help the reader to communicate their offering at people's feelings。 。。。more
Ed Barton
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As the follow-on to "Story Brand"， the book succeeds well。 Covering marketing techniques - particularly email marketing - the book provides the reader with a step-by-step approach to marketing - all the way to meeting agendas and schedules。 The book is a useful addition to the marketing library and is a relatively easy and quick read。。。though not quite as easy to implement。 A good book and a must-read for those following the Story Brand approach。 As the follow-on to "Story Brand"， the book succeeds well。 Covering marketing techniques - particularly email marketing - the book provides the reader with a step-by-step approach to marketing - all the way to meeting agendas and schedules。 The book is a useful addition to the marketing library and is a relatively easy and quick read。。。though not quite as easy to implement。 A good book and a must-read for those following the Story Brand approach。 。。。more
Jason
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An introductory-level overview of some basic marketing tools and techniques， like clear messaging， landing pages and email sequences。 As opposed to Miller’s “Building a Story Brand，” which offers a memorable framework for organizations of any type， this book was really geared more toward small businesses who need some very practical DIY marketing advice。 （And I’m sorry， but I had to laugh at its claims that it’ll teach you more than what 90% of professional marketers know。） Don’t get me wrong: t An introductory-level overview of some basic marketing tools and techniques， like clear messaging， landing pages and email sequences。 As opposed to Miller’s “Building a Story Brand，” which offers a memorable framework for organizations of any type， this book was really geared more toward small businesses who need some very practical DIY marketing advice。 （And I’m sorry， but I had to laugh at its claims that it’ll teach you more than what 90% of professional marketers know。） Don’t get me wrong: there is plenty of good advice， reminders and reinforcements in here。 But I didn’t enjoy it as much as “Story Brand” and found the frequent up-sells to their website a little off-putting。 （Also， there’s little to no mention of advertising， SEO， pricing strategy， differentiation from competitors， etc。） 。。。more
Miguel Javier
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I read this after completing Building a Story Brand。 It basically dives deeper into crafting and clarifying your brand story， and walks you through it。 There's a ton of value in this book。 I read this after completing Building a Story Brand。 It basically dives deeper into crafting and clarifying your brand story， and walks you through it。 There's a ton of value in this book。 。。。more
Debbie Cranberryfries
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Professionally my job is marketing so I love reading things that could help grow my company and my own knowledge。This definitely has a place and I feel like it's a step after beginning。 If you've been in marketing for a while though I hope you'd already know this。 This book focuses mainly on website construction and on overall company marketing as it relates to how and where you're going to place it on said website。2。5/3 ish stars Professionally my job is marketing so I love reading things that could help grow my company and my own knowledge。This definitely has a place and I feel like it's a step after beginning。 If you've been in marketing for a while though I hope you'd already know this。 This book focuses mainly on website construction and on overall company marketing as it relates to how and where you're going to place it on said website。2。5/3 ish stars 。。。more
Adam
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A Marketing Course I love the insight on how Donald Uses Story Branding for Effective Marketing and I look forward to testing this knowledge and becoming successful with it。 I will be back with a Report ！
Karen
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Really about 3。5 - A straightforward step by step guide to online marketing。 I plan to use this framework to improve our company website。 Easy to follow。
Anne Woodbury
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Simple book。 Very practical。 But great for people who want the 1， 2， 3 of marketing。 But better than a marketing for dummies because he skips right to the good stuff。
Michael Arnold
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Great ideas and strategies for improving your marketing but the nonstop sales pitch throughout the book was annoying and reduced the rating。
Joseph L。
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Watch a detailed review along with my favorite ideas and takeaways at:https://youtu。be/JE8nYkEvPZI Watch a detailed review along with my favorite ideas and takeaways at:https://youtu。be/JE8nYkEvPZI 。。。more
Bruce Harpham
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Read this book to dive deeper into the StoryBrand world。 The fundamental concepts - lead generation， customer focused copy - are all familiar if you have studied or worked in digital marketing for any time。 The templates and guided questions are a helpful way to speed up implementation however。The book does well in simplifying the process into a step by step progression。 As the authors point out， a lack of execution in marketing undermines results so you have to take the time to put the book's i Read this book to dive deeper into the StoryBrand world。 The fundamental concepts - lead generation， customer focused copy - are all familiar if you have studied or worked in digital marketing for any time。 The templates and guided questions are a helpful way to speed up implementation however。The book does well in simplifying the process into a step by step progression。 As the authors point out， a lack of execution in marketing undermines results so you have to take the time to put the book's ideas into action。 In particular， I like the "implementation meetings" idea laid out toward the end of the book。 。。。more
Adriel Wiggins
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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller and Dr。 J。J。 Peterson was an incredibly helpful guide。I love that Miller and Peterson break down the most effective psychology methods to get people to know， like， and trust you into simple steps that anyone can follow。 I’ve been a fan of Donald Miller and the StorBrand system for several years now， but I just got around to reading this particular book。 It’s got everything you need to know to position your b Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business by Donald Miller and Dr。 J。J。 Peterson was an incredibly helpful guide。I love that Miller and Peterson break down the most effective psychology methods to get people to know， like， and trust you into simple steps that anyone can follow。 I’ve been a fan of Donald Miller and the StorBrand system for several years now， but I just got around to reading this particular book。 It’s got everything you need to know to position your business to succeed。I did buy and listen to the audiobook， narrated by Donald Miller， and I highly suggest it。 It comes with a downloadable PDF， so that you can have the worksheets you need to do the exercises。 Plus， the audiobook has a special interview at the end where Miller and Peterson talk about marketing in general and the writing of this book。 。。。more
Doug Depies
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So good， I'll definitely be reading it a second time。 So good， I'll definitely be reading it a second time。 。。。more
Tom
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Once in a while I grab a new marketing book to look for new insightsThis is an advertorial / sales pitch for his services。
Timothy Wingate
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This book will change my businessI now feel more confident about hiring a certified storybrand marketer。 I believe I will be singing the praises of this book one year from now。
Greivin
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The book is heavy email marketing and short in story telling。 What I liked about the book:I did like the content about story telling from a marketing perspective。The content about how to layout your website is great。 What I didn't like: I am not interesting in email marketing， specially with the trend of video emails， and a great portion of the book is dedicated to that。 Conclusion:Solid read on how to build a website and how to do an email marketing campaign。 You definitely want to read this on The book is heavy email marketing and short in story telling。 What I liked about the book:I did like the content about story telling from a marketing perspective。The content about how to layout your website is great。 What I didn't like: I am not interesting in email marketing， specially with the trend of video emails， and a great portion of the book is dedicated to that。 Conclusion:Solid read on how to build a website and how to do an email marketing campaign。 You definitely want to read this one out。 Also the free pdf is great！ I wish I had done a better research about the content in the rest of the book because I had the impression that it was about story telling。I would recommend the book if is in discount to someone who wants to know about email marketing。 。。。more
Jack
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HelpfulThis is a good resource to start understanding how to develop sales techniques。 There are some shortcomings。 One， it could use more data on financing and budgeting。 Marketing takes up a bigger portion of business costs than most assume。 Some more help in that are would be useful。 Furthermore， this book focuses on lead generation through personal and email communication。 It doesn’t deal with social media so much。 Some more help with that would push this to a 5 star book。
Vanessa Smith
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Probably one of the best marketing books I’ve ever read。 Very practical， useful information。 THIS is what should be taught in university。
Juan Chavez
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Awesome book！ Finally， a book that does more than just tell you why you should do something。 It actually gives you a How！ I had read many books on why you should connect with the customers， invite them to your story but few had any concrete steps on how to do it。 Great steps on why the customer needs to feels you are helping them survive。 Great advice and steps on creating a sales funnel。 Including setting up meetings with your team and a sample agenda。 This is more like a textbook， one that sho Awesome book！ Finally， a book that does more than just tell you why you should do something。 It actually gives you a How！ I had read many books on why you should connect with the customers， invite them to your story but few had any concrete steps on how to do it。 Great steps on why the customer needs to feels you are helping them survive。 Great advice and steps on creating a sales funnel。 Including setting up meetings with your team and a sample agenda。 This is more like a textbook， one that should give you pause and take part in the exercises he purposes。 I read it like a cover to end book but I am going to go back and go through these exercises。He does promote his business quite often but that is to be expected to a certain degree and if I had the funds I would take him up on it。 I cannot recommend this book enough。 One of the best I have come across in terms of teaching marketing。GOLD1-This principle is why politicians with repeatable， simple messaging statements usually win。 It’s not because their plan will work or has even been thought through， it’s because voters feel a sense of understanding and associate that feeling of comfort and survival with that candidate。2- DON’T BE INVISIBLE3- I know that sounds simple， but we interact with thousands of brands who fail to tell their customers exactly what they offer and exactly how they can change their customers’ lives for the better。4- The one-liner is composed of three parts—the problem， the solution， and the result。 Example from the StoryBrand one-liner: Most business leaders struggle to talk about what they do。5- Things to Consider 1。 The biggest mistake companies make in creating this section is not actually starting with a problem。 I know that sounds obvious， but it happens all the time。 Make sure the first statement is a clear problem and make sure it is a pain people actually feel。 2。 Do not try to include every problem your customer faces in your one-liner。 Name only one problem and make it the one the most people feel。 This is not the space to talk about every problem you solve。 This is the hook to get people curious。 You can talk about other problems in other parts of the sales funnel， but in a one-liner you want to talk about only one。 3。 Make sure the problem you start with is a problem that your company can actually solve。 Your customer may be facing many problems， but if you can’t solve those problems， don’t talk about them。6-Remember， marketing is an exercise in memorization。7-Make your intentions known early and often。 Use a strong call to action。8-What Is the Cost of Not Doing Business With You？9- The One-two Punch of Empathy and Authority 。。。more
tinythunder
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Begin with his Storybrand book， but this is another must read for any business。
Ndumiso Ndlovu
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This is a really practical， hands on guide to marketing and building a sales funnel。 Amazing！
Angel
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I read StoryBrand book just a few weeks before reading this book。Maybe that was too close together。 I found the material highly repetitive， far less engaging， and with only a few additional nuggets they could have been summed up in a lead magnet。
Tyler Williams
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There is definite some good practical help in this book。 I think if you implemented some of it， it would work。 However Miller， I’m doing what he suggests， positions himself as an expert in this topic， and continues to sell himself and his method as faultless throughout the entire book。 And if it felt like he was just trying to sell me the whole time and he was using his methods。。。 what would others think of me using the same system。 Also， there was a surprising lack of humility for a book on a t There is definite some good practical help in this book。 I think if you implemented some of it， it would work。 However Miller， I’m doing what he suggests， positions himself as an expert in this topic， and continues to sell himself and his method as faultless throughout the entire book。 And if it felt like he was just trying to sell me the whole time and he was using his methods。。。 what would others think of me using the same system。 Also， there was a surprising lack of humility for a book on a topic that is more like an art or an inexact science than formulaic。。。 especially for someone like Miller who has seemed to champion humility in his first books。 Honestly， the delivery was just so off putting that I probably missed some great advice。 。。。more
Christian Jespersen
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An absolute must-read for any marketeer。It cuts away all the complexity， and presents a simle how to guide。I listened to it on double speed， and the relistened to the individual chapters， as I followed the instructions。 The book， on double speed， is just a little over two hours。
Jon
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